SAN FRANCISCO, Calif. – January 30, 2025 – signageOS, the digital signage software infrastructure company, today announces the launch of Supra. This breakthrough software-based performance technology unlocks modern, interactive experiences on existing digital displays without requiring costly hardware replacements. Supra leverages patent-pending local rendering technology to deliver next-generation applications across any signage network, fundamentally changing how organizations optimize their digital infrastructure investments.
The digital signage industry has long faced a critical challenge: Perfectly working displays are replaced because the underlying hardware cannot support modern applications. Supra solves this problem by rendering applications on a local server in real time and intelligently delivering them over the network to connected displays, effectively extending the usable lifespan of existing hardware by two to five years while improving performance and security.
Unlike traditional approaches that push heavy processing demands to underpowered endpoints, Supra’s innovative architecture renders applications locally and streams optimized experiences across the network. Supra removes the need for dedicated media player hardware, reducing costs per display while maintaining the performance reliability traditionally associated with media player deployments across both digital signage and kiosk solutions.
Key capabilities of Supra include advanced video playback with multiple simultaneous streams, rich interactive experiences including 3D and high-performance visuals, and modern web compatibility powered by the latest up-to-date Chromium browser. This technology enables organizations to deploy sophisticated, data-driven campaigns and AI-powered applications on their existing display networks without disruptive infrastructure overhauls.
The launch of Supra addresses critical needs across key industries:
- QSR & C-Stores: Roll out visually rich campaigns without replacing hundreds of screens
- Retail: Standardize in-store performance across mixed hardware environments
- Healthcare: Maintain secure, stable systems while upgrading experiences
- DOOH: Power dynamic data-driven experiences and modern HTML ads
- Transportation: Ensure security, up-to-date browsers, and compliance across all endpoints
- Enterprise: Future-proof networks without disruptive hardware refreshes
Supra’s playerless architecture eliminates a major source of operational complexity and failure points in large-scale deployments. By removing the need for dedicated media players, organizations gain greater flexibility, reduce hardware costs, and simplify management across their entire display network.
The technology also enables organizations to deploy AI-driven applications and intelligent, context-aware experiences on existing displays. Rather than waiting for new hardware capabilities to emerge, organizations can test and deploy advanced applications immediately, adding years of value to their current infrastructure investments while reducing operational overhead.
Beyond cost and performance benefits, Supra delivers meaningful environmental advantages. By extending hardware life and eliminating media players, a 500-location network diverts four miles of cabling and keeps 100,000+ lbs of hardware out of landfills, while eliminating costly refresh logistics, saving millions of dollars.
Supra is now available to signageOS customers and integration partners. The technology is designed to integrate seamlessly with existing signageOS platforms and third-party CMS solutions, providing hardware-independent performance across diverse multi-vendor environments.
Supra will be showcased for the first time at ISE Barcelona at the signageOS booth, where organizations can experience it firsthand. Demos can also be booked at signageos.io/supra.
About signageOS: signageOS provides the leading infrastructure software that unifies the digital signage ecosystem. Our hardware-agnostic platform simplifies digital signage deployments, offering powerful device management and control for integrators, CMS providers, and end-users worldwide. We are dedicated to providing the core technology that enables the digital signage industry to scale and innovate.
Media Contact: signageOS Media Relations: James Hart, Global Head of Marketing james.hart@signageos.io +1 (650) 744-0001 ext. 905
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