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The digital signage industry moves too fast for slow development cycles — and waiting for a vendor to build a feature is no longer acceptable. Operators need total control, immediate customization, and the power to solve problems the moment they arise.
That’s why we’ve redefined what’s possible in CloudControl. With Scripts, Plugins, and Runners, partners no longer depend on our roadmap — they can create any feature they want, exactly when they need it.
This is custom device control without limits: instant commands, built-in custom functionality, and always-on automation that keeps networks responsive, resilient, and fully under your command.
“Many of our partners have asked us for features that were technically possible but didn’t make sense for broad product releases,” says Tomas Skala, VP of Product and Technical Support at signageOS. “Now, instead of waiting for us to build something, our partners can create any feature they need as soon as they need it using Scripts, Plugins, and Runners.”
Scripts: fast custom commands
In digital signage, timing is everything. When a security certificate expires or a display stops responding, every minute of downtime impacts your client’s business. That’s where Scripts come in — giving partners the ability to run quick, one-off commands instantly across devices of any size fleet.
Imagine a global bank with thousands of ATMs and in-branch displays. Their SSL certificates are about to expire, and manually renewing them would take days — even weeks. With Scripts, partners can install certificates across all devices instantly, eliminating tedious manual work and freeing technical teams to focus on higher-value tasks.
Or consider an airport facing a sudden security update. Instead of pushing patches one device at a time, operators can deploy a one-time configuration command during a critical event, ensuring compliance and reliability across every device before the next wave of travelers arrives.
With Scripts, you can run fast, one-off custom commands instantly, keeping your network adaptable to unique needs as they arise.
Plugins: repeatable built-in features
No two digital signage networks look alike. A retailer’s displays need to match strict brand guidelines, while a transit authority might require different settings for multiple regions. These custom needs don’t always fit neatly into out-of-the-box solutions. That’s where Plugins deliver real value.
Take a retail chain with thousands of displays across its stores. Brand managers demand consistent visuals: colors must match exactly, and displays should never appear too bright or too dim. With Plugins, operators can enforce brand compliance by applying custom color calibration across every store display, ensuring brand integrity from New York to Tokyo.
In another example, a global QSR brand rolls out campaigns across multiple markets. But not every region needs the same language options. Instead of creating workarounds, operators can automate regional customization — deploying specific language settings tailored to local environments.
Plugins let you turn custom settings into recurring, built-in features, providing flexibility and consistency across your network.
Runners: always running in the background
Some challenges in digital signage don’t happen once — they happen constantly. Networks need tools that can adapt in real time, without waiting for human intervention. Runners provide that always-on intelligence, continuously executing workflows in the background to keep networks resilient and responsive.
Connectivity is a prime example. In enterprise networks, passwords and access points are updated regularly for security. Instead of relying on technicians to manage the change device by device, Runners can automatically reconfigure Wi-Fi passwords at set intervals, ensuring devices stay connected without downtime.
Beyond connectivity, there are endless uses for Runners. For instance, a shopping mall deploying devices with sophisticated sensors may want interactive campaigns that respond to people nearby. With Runners, devices can trigger content changes when device sensors detect movement, drawing attention with dynamic, real-time messaging.
Runners enable partners to keep processes running seamlessly in the background, providing networks with always-on customization.
Unlock a new level of control and efficiency
These new customization features for CloudControl — Scripts, Plugins, and Runners — give digital signage operators the flexibility to solve unique challenges, automate repetitive work, and build resilient, future-proof networks. Whether you’re managing hundreds or thousands of devices, these tools unlock a new level of control and efficiency across your entire fleet.
Ready to see what CloudControl can do for your network?
Book a demo or start your free trial today.
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